On January 10, 2023, Great Wall Motors released its production and sales data for December 2022. In 2022, Great Wall Motors sold 1067523 vehicles in the whole year, exceeding 1 million vehicles for seven consecutive years. Among them, 173180 vehicles were sold in overseas markets, up 21.28% year on year, and more than 1 million vehicles were sold in overseas markets; The sales volume of vehicles above 200000 yuan accounted for 15.27%, up 5 percentage points; Intelligent advanced and accelerated landing, with the penetration rate of intelligent vehicles reaching 86.17%.
In 2022, the new management team of Great Wall Motors appeared to continuously improve the operation quality and efficiency of the enterprise. Under the power of a more perfect forest ecosystem, it will continue to deepen the development of new energy, intelligence and globalization, accumulate strength for a new round of high-quality growth, and set off a new journey with strength. In 2023, Great Wall Motors will continue to promote the brand upward, strengthen the global development, and fully develop new energy and intelligence.
The upgrading of new energy accelerates the continuous "new" of six major branDS
Let category innovation and upgrading be integrated into the new energy track. In 2022, the six brands of Great Wall Motors will be fully "new", and face the rapidly expanding new energy market with the group new energy matrix. The product camp will continue to improve to meet the diversified needs of consumers. In 2023, Great Wall Motors will embrace new energy in an all-round way, and it is expected to launch more than 10 new energy vehicles to rise to the new track.
The Haval brand will sell 616550 vehicles in 2022 and 44326 vehicles in December 2022. Haval H6 sold 288083 vehicles throughout the year. With the new positioning of "new energy SUV expert", the Haval brand has fully advanced to the new energy track. The third generation of H6 DHT-PHEV will be launched in the year, and the Haval H-DOG will be unveiled, which will continue to build a new benchmark for the value of new energy SUVs.
Weipai will sell 36381 vehicles in 2022. Over the past year, Weipai has continued to consolidate the brand positioning of "0 anxiety smart electric". Relying on the two core technologies of intelligent DHT and coffee intelligence, it has successively listed Weipai Mocha DHT-PHEV and Weipai Latte DHT-PHEV. It has appeared in the brand new flagship of Weipai, the six-seater smart SUV, the Blue Mountain DHT-PHEV, and constantly improved the coffee intelligent series product matrix, so that Chinese consumers have a more high-end choice of new energy and enjoy a more pleasant lifestyle.
The sales of Euler brand will be 103996 in 2022. Euler brand launched two new pure electric models, Ballet Cat and Lightning Cat, in 2022. With comprehensive comprehensive product capability, cutting-edge trend design, safe product modeling concept and patent technology application, it meets the diversified needs of users. Among them, only two months after the launch of the "super streamline pure electric sedan" Euler Flash Cat, the cumulative delivery of 6042 vehicles continued to rise in popularity.
The sales of tank brands will be 123881 in 2022, with a year-on-year increase of 46.45%. 11022 vehicles will be sold in December 2022. During the year, the cumulative sales volume of tank brands exceeded 200000, and the tank 500 was officially launched, redefining the standard of medium and large commercial luxury SUVs; The tank has sold more than 100000 vehicles in 300 years, and is committed to co-creation. It has launched many co-creation models such as Cyber Knight and Tieqi 02. At the end of the year, the new energy off-road of the tank brand was upgraded again, and the tank 500 PHEV long-endurance version was officially unveiled, bringing a comprehensive experience upgrade with the new energy attribute.
The sales of Great Wall pickup trucks reached 186715 in 2022, ranking the first for 25 consecutive years, and the cumulative global sales exceeded 2 million. In 2022, Great Wall Cannon ushered in the third anniversary, officially opening the era of brand 2.0, comprehensively TOC, and creating a global user brand. Great Wall Cannon has made full use of the two categories of fashion business and passenger leisure, promoting market expansion with category innovation, and constantly improving the value of the pickup category. The fashion commercial pickup diamond cannons, 2022 black bullets, and the outdoor king of mountain and sea cannons have been listed in succession within the year. Among them, Shanhai Cannon is equipped with a high-performance 3.0T V6+9AT power system, an ultra-luxury business cabin, and an ultra-fun and ever-changing expansion space. It will compete with international mainstream brands in the global market and strive to become the first camp of high-end pickup trucks in the world.
In 2022, Salon Auto will bring multiple versions of models such as Motorola, Motorola Global Limited Edition, Motorola EVA Limited Edition, etc. to the Chengdu International Auto Show. At present, MEJARON has completed 85% of the engineering verification, and the global limited edition will also be promoted rapidly in accordance with the principle of "priority in development, priority in verification, priority in production scheduling, priority in test drive and priority in delivery". It is expected to go offline and start test drive in the second quarter of 2023.
The forest ecosystem empowers new energy and intelligent technology achievements
In 2022, with the help of the forest ecosystem, Great Wall Motors has entered a new stage of accelerated industrialization of new technologies and new projects, and the overall advantages of new energy and intelligence are more obvious.
Pure electricity, hybrid power and hydrogen energy are in parallel, and the new energy strategy is accelerated.
In the field of hybrid, DHT has become an important support for Great Wall Motors to expand the new energy product matrix, and has landed on its multi-brand new products to meet the dual needs of users for long endurance and pure electric experience. With the expansion of DHT's capacity and the continuous upgrading of its products, Great Wall Motors' technical advantages and market share in the field of new energy will be further improved.
In the field of pure electricity, the Euler Lightning Cat successfully completed the first high-speed spiral tumbling and falling challenge of electric vehicles in China, and won the honor of Top Safety annual challenge and successful model. The research, production and marketing capacity of battery has been continuously improved, and the systematic solution of Hive Energy's high safety power battery - Dragon Scale Armor Battery has been officially released, creating a new height of power battery safety; "Flying stack" ultra-high speed lamination technology 3.0, high-manganese iron-nickel battery, nano-network silicon anode and other technologies, as well as the energy storage business ecological chain "cellular ecology" have also been released.
In the field of hydrogen energy, Great Wall Motors will actively strengthen multi-level and wide-ranging practical cooperation, jointly build an open industrial ecosystem with win-win cooperation, and achieve a closed industrial ecosystem. In the future, it will build an integrated supply chain ecosystem of "production, storage, transportation, processing and application" for the hydrogen energy industry.
In the field of intelligence, Great Wall Motors is fully capable of intelligent R&;D and marketing. In 2022, a total of 6 new models equipped with coffee intelligence will be launched, with user assisted driving mileage of more than 25 million kilometers, and the sales of models equipped with coffee intelligence will exceed 200000. Among them, as the first batch of mass produced urban auxiliary driving system in China, urban NOH will take the lead in carrying on the Moka DHT-PHEV model to promote the intelligent driving of Chinese cars into a new development stage of intelligent driving on urban roads.
Accelerate the cultivation of forest ecosystem and seize the industry niche. In 2022, projects such as the Wuxi base of the intelligent core components of Great Wall Motors, the global headquarters of polar photoenergy and the perovskite innovation industry base, and the manufacturing base of the third generation semiconductor module sealing and testing of Honeycomb Ecosystem were successively launched, and the forest ecosystem was accelerated to improve.
The development of globalization has stepped up and started the "new" million journey
In 2022, the globalization of Great Wall Motors will enter a new stage. ONE GWM, strengthen brand awareness. At the 2022 overseas dealer conference, Great Wall Motors released the "ONE GWM" global brand action program, which will focus on a GWM brand as the core overseas, create a polymerization channel with GWM parent brand as the leading category, constantly strengthen brand awareness, focus on creating global star products, and improve product competitiveness.
In 2022, overseas sales reached a record high. In July 2022, the cumulative overseas sales volume of Great Wall Motors reached 1 million. Since October, the monthly overseas sales volume exceeded 20000, and the annual overseas sales volume exceeded 170000, up 21.28% year on year. Thailand, Australia and New Zealand, South Africa, GCC and other key regional markets saw significant sales growth.
New energy vehicles lead the way, and five major brands go to sea in an all-round way. In 2022, Great Wall Motors, with its new energy lineup, made a strong debut at international exhibitions such as the Paris Auto Show, the Bangkok International Auto Show, the Norwegian World Electric Vehicle Conference, and the Thailand Auto Expo, demonstrating its new energy strength. Weipai Moka PHEV (Coffee 01), Oula Haomao, Haval H6 new energy (HEV/PHEV), tank 300, Great Wall Cannon and other models have also been listed in Europe, South America, ASEAN and other key overseas markets. The continuous expansion of overseas new markets and the rapid deployment of new energy vehicles in overseas markets will become the main driving force for the growth of overseas sales in 2022.
Adhere to localized operation and continue to be recognized by overseas users. In 2022, Great Wall Motors will continue to show its corporate strength through a variety of activities with global users overseas, so that GWM brand can quickly integrate into the local market and close the distance with overseas users. Great Wall Motors officially took over the Brazilian plant and put it into operation at KD plant in Pakistan. It continued to consolidate the global production system and ushered in the 10000 new energy vehicles of Rayong New Energy Plant in Thailand; In Europe, Oman, the Philippines and other places, we have worked with a number of partners to explore new markets and accelerate the expansion of global sales channels. In addition, Great Wall Motors has become a logistics and travel partner during the 2022 APEC (Asia-Pacific Economic Cooperation) Conference, and has successively won international awards in Europe, Malaysia, Australia and South Africa, with its international influence rising to a high level.
Adhere to globalizatioon and embrace new energy. In the new year, Great Wall Motors will continue to take the forest ecology as the support, the world as the territory, and the products as the thrust, fully develop the new energy market, build the global brand influence, accelerate the enterprise's advanced development, and start the new journey of 2023!
