On December 30, 2022, the 20th Guangzhou International Automobile Exhibition was grandly opened. Chery Automobile gathered its firepower and launched a full line attack with its nine heavy models, attracting the attention of many multimedia and on-site audience with a powerful product matrix covering new products and new categories, which fully demonstrated Chery's profound exploration of consumer demand in the new era and the profound precipitation of technological innovation.
Ruihu 7 PLUS new energy led the C-position, Chery accelerated the new energy market layout with innovative technology
Among all Chery's participating models, the most eye-catching one is undoubtedly the Ruihu 7 PLUS New Energy, which is located in the center of the booth. This car is based on Chery's new hybrid technology. It is equipped with a power combination composed of a hybrid special 1.5T super efficiency engine and permanent magnet synchronous dual motors. It is matched with a 3-gear DHT special hybrid gearbox for medium and advanced SUVs. The system's comprehensive power is up to 240kW, the system's comprehensive torque is 510N. m, and the 100 km acceleration is as fast as 7s. Its power performance is leading the Chinese brand and far beyond the mainstream of joint ventures. In addition, Ruihu 7 PLUS new energy is equipped with an intelligent management system, which supports fast charging and slow charging, and will bring users a green intelligent driving experience of super power, super long endurance and super fast charging. The appearance of the new category of Ruihu 7 PLUS New Energy, with its super strength and C-position leadership, shows Chery's determination to boost the hybrid market and achieve brand innovation.
In fact, Chery has already made full preparations in the field of new energy hybrid. As a domestic vehicle enterprise that developed hybrid system earlier, Chery has started to research and develop related technologies since 1999. It has nearly 20 years of technology precipitation and technology reserves, and has a sound new energy technology research and development system, including vehicle integration, core technology, and core parts development capabilities.
Not only that, but also Chery's technological upgrading. In September 2022, Chery also released the "Yaoguang 2025" forward-looking technology strategy, which covers four core areas, including Mars architecture, Kunpeng power, Xiongshi technology and Galaxy ecology. Based on this, Chery is committed to building 13 core technologies, including platform architecture, three electricity technology, intelligent driving, smart cloud platform and ecological partners, and building a new era oriented technology innovation chain. With this as the fulcrum, Chery Automobile will once again complete the "technological leap" in the new era and transform into a technological Chery.
Several star models appeared, creating new heights of product strength
The year 2022 is the big year for Chery's products. Under the guidance of the "big product strategy" and based on the parallel of SUV+cars, Chery has created a three-dimensional product matrix including two star series of SUV camp Ruihu 8 and Ruihu 7, car camp Irize series, and the new model Oumengda to bring users a better travel experience with new product strength.
In the car field, as a "new era all excellent family car", Areze-8 has won many awarDS such as "2022 China's top ten car bodies", "2022 China's annual focus car", and "the annual all excellent luxury family car" since its listing in September, with its three core advantages of all excellent beauty aesthetics, Rubik's cube intelligent cabin, and all excellent performance control, and its user reputation continues to rise. The products of the 5 families of Arise have also attracted 900000 users with the strength of Chaoku, which is loved by young people.
Ruihu 8 family is a star SUV car series under Chery's "big product strategy". Since its birth, it has been closely following the market changes and continuously introducing highly competitive products to the market. The Ruihu 8 PLUS and the Ruihu 8 Kunpeng version have been tested by the market. Ruihu 8 PRO, the flagship of global power technology, came into the market in May. With its technological trend, future smart cabin and excellent power performance, it has once again refreshed the product strength standard of mid sized SUVs of the same class. The new generation of RUIHU 7 PLUS builds a new benchmark of A-class SUV value with the strength of "entry is high configuration, starting is upgrade". Ruihu series models meet the high quality travel needs of SUV users with excellent quality.
Oumengda has been popular since its listing. With the five genes of global research and development, global standards, global quality, global naming, and global listing, this "New Generation Running SUV", with its breakthrough internal and external design and immersive driving experience, unlocks the trend travel experience for new generations of young people around the world, and also becomes a typical business card of Chery's globalization. Today, Chery has 11.13 million global users, including more than 2.35 million overseas users.
The theme of the 20th Guangzhou International Auto Show is "New Technology · New Life", which coincides with Chery's idea of using technology to create a better travel experience for more users, and is of great significance for helping the trolley market to continue to recover. At this auto show, Chery gathered high popularity in Guangzhou Auto Show with its rich and powerful product matrix and unique scientific and technological charm, which also promoted people's enthusiasm for buying cars. During the auto show, Chery has prepared many gifts for consumers, such as preferential price of license plate, replacement and rights increase. If you are interested, please do not miss this opportunity to start a good car.
