Adhering to the strategic direction of "electrification, digitization, and sustainable circulation", the innovative pure electric BMW iX1 made its global debut at this year's Shanghai Auto Show. The new car, with its more emotional digital interactive experience, powerful exterior design, spacious and luxurious interior space, BMW electric driving pleasure, and full lifecycle sustainability, aims to enhance luxury value in all aspects, aiming to create a leading compact luxury pure electric SAV model.
Focusing on digital emotional connection, creating a warm human-computer interaction experience
The innovative pure electric BMW iX1 is the first to apply the 9th generation (BMW) operating system, creating an emotional digital interactive experience for Chinese users. The new operating system takes full touch as the basic interaction design concept, with an integrated suspended curved screen integrated with a 10.25 inch digital instrument panel and a 10.7 inch central touch screen. The user interface, user interaction and BMW aesthetic concept are balanced. The BMW China digital R&D team participates in the development of the 9th generation (BMW) operating system throughout the entire lifecycle of definition, design, development, and delivery. 70% of the functions are customized and developed by local R&D teams to meet the neeDS of Chinese users, which is more in line with their needs.
Thanks to the clever floating window design of the 9th generation (BMW) operating system, drivers can achieve fast and convenient access. The main screen is set against the background of BMW navigation, supporting users to view navigation information while performing other functional operations. The map interface is designed based on the usage habits of Chinese users, and can adapt to the needs of daytime and nighttime driving, making the visual experience more focused, bright, and clear. At the same time, BMW has also optimized the entry logic of functions, making the application and vehicle settings more intuitive. The applications on the menu can also be adjusted according to the user's usage habits and preferences.
On the 9th generation (BMW) operating system, BMW's intelligent personal assistant has a faster response and more accurate recognition. The improvement in performance is thanks to the technical solutions specially developed by the Chinese R&D team, which make the dialogue content more natural and more in line with the traditional dialogue style of Chinese people. BMW Intelligent Personal Assistant supports users to switch between "harmonious" and "lively" visual images. Under the "lively" visual image, the humanoid and agile "eyes" design better displays the visual expression of six emotional emotions. Under different My Modes theme modes, the colors of BMW's intelligent personal assistant can be adapted, making the interaction between people and cars more warm and emotional.
BMW has fully considered the daily usage habits of Chinese users and introduced a full-time online navigation system for the first time on the 9th generation (BMW) operating system. Online maps, real-time route planning, and road condition information display provide users with a precise, fast, and frequently updated navigation experience. The navigation system cooperates with the central control screen, instrument panel, and full color head up display system, truly 'driver centric', providing timely and accurate navigation guidance, simplified and beautiful map display, and important guidance information. The new eRoute path planning function will recommend the optimal charging plan along the way and use the corresponding charging station as a halfway point, providing information such as the current available status, fast/slow charging type, and estimated charging time of each charging station. When the remaining mileage of the vehicle is insufficient, the BMW intelligent personal assistant will recommend the most suitable charging station nearby.
At the same time, the 9th generation (BMW) operating system can also provide more information and entertainment services to unlock more in car digital experiences and achieve more emotional communication between people and vehicles.
Strong and robust exterior design, spacious and luxurious interior space
As the first compact pure electric luxury SAV model in the BMW X family, the innovative pure electric BMW iX1 interprets rich details and luxury connotations through MINImalist design language. The newly designed body proportions and lines are full of power and visual tension. At the same time, adhering to the BMW Group's "home in China" strategy, the innovative pure electric BMW iX1 brings China's unique extended rear space, with a long wheelbase of over 2.8 meters, creating a comfortable riding experience.
The new carved crystal grille design optimizes aerodynamic characteristics and showcases the elegant texture of luxury pure electric vehicles. The visually impactful adaptive LED headlights extend to the side of the car, above the semi hidden door handle, and the shoulder line extends from the front wheel arch to the tail lights, creating a robust and dynamic side profile. The powerful family sculpture like rear end and the eye-catching "L" shaped 3D three-dimensional LED taillights combine agility and stability.
The innovative pure electric BMW iX1 offers both the X design package and the M sports package, marking the first time the M sports package has been applied to a compact luxury pure electric SAV model. The M sports package includes an M sports steering wheel and an integrated M sports seat. The latter uses Veganza premium synthetic leather and Alcantara stitching materials, combined with a dynamic design, to provide excellent wrapping and support for the front passengers. The exclusive M brand logo with backlight on the backrest of the seat highlights the inheritance of sportsmanship in its details.
The interior of the new car draws inspiration from the innovative design concept of the BMW iX, with a new integrated cockpit and suspended control panel, creating a digital luxury interactive space that combines ergonomics and simplicity.
The interior is made of Veganza premium synthetic leather, with detailed patterns and soft texture, giving a delicate touch to the seat surface, armrest door panels, and other accessible positions. The brand new large panoramic glass sunroof provides a wider view, and the rear comfortable seats are further extended and thickened, making the long-distance driving experience more comfortable. The innovative pure electric BMW iX1 will also be equipped with a BMW digital key Plus based on ultra wideband technology, making human vehicle communication more emotional.
Go all out for electrification and create multi scene electric driving fun
The innovative pure electric BMW iX1 adopts the fifth generation BMW eDrive electric drive technology, and the two excitation synchronous motors of the front and rear axles are precisely coordinated. Combined with the BMW xDrive intelligent all wheel drive system, the front suspension with HRS hydraulic rebound shock absorbers, ARB anti slip stability control system, and DSC dynamic stability control system, the vehicle exhibits precise traction and excellent dynamic performance in various road conditions, providing unique electric driving pleasure for drivers.
At the same time, the innovative pure electric BMW iX1 will also provide the first autonomous driving assistance system Pro and automatic parking assistance system Plus, which can provide safe and convenient electric travel experience for drivers and passengers in various travel scenarios.
The new car's charging control system has also been fully upgraded, with intelligent adjustable charging power and alternating overall and local cooling methods, which can effectively shorten charging time. At the same time, further optimized charging and cooling systems can also extend the healthy lifespan of battery cells.
Implementing the concept of sustainable circulation, matching green "shoes" with green "bones"
BMW Group is committed to significantly increasing the proportion of renewable and recyclable materials used in new products through the concept of circular design, innovative materials, and technological empowerment, achieving efficient and green production, and creating a "green electric vehicle" that runs throughout the entire product lifecycle.
At the raw material level, the innovative pure electric BMW iX1 has green "shoes" and green "bones". The proportion of renewable aluminum in the wheel hub will reach up to 70%. In addition, the new car will also use low-carbon automotive steel for the first time, which can reduce carbon emissions by up to 30% in the production process compared to traditional steel.
The green heritage of the innovative pure electric BMW iX1 also runs through the production process. The Huachen BMW Tiexi factory follows the BMW iFactory concept and has achieved 100% use of renewable energy electricity in the production process. Through systematic measures such as energy conservation and efficiency enhancement, water and waste management, and recycling, it has created a model for green production and manufacturing. In the future, when the power battery of a new car is retired, it can also be utilized in a cascade or closed-loop manner, which is of great significance for protecting the ecological environment and improving the comprehensive utilization rate of resources.
As the latest example of BMW Group's full commitment to electrification, the innovative pure electric BMW iX1 demonstrates BMW's brand philosophy of adhering to technological innovation and sustainable development corporate strategy. In the future, BMW Group will continue to implement the "home in China" strategy, firmly adhere to innovative thinking, continuously expand the array of pure electric vehicle products, and firmly move forward in the three directions of "electrification, digitization, and sustainable circulation". With practical actions, we will support China's high-quality development and jointly build a beautiful global home.
*BMW Digital Key Plus supports iPhone models such as iOS15, iPhone 11, and above
*BMW will continuously update, upgrade, and transform its products, and the configuration and parameters of automotive products may change accordingly. Therefore, the digital products (including hardware, software, operating system, functional services, and page design) carried by the same model on different production dates may vary. The specific configuration, product functions and relevant details shall be subject to the specific models and products displayed and sold by dealers and applicable to Chinese Mainland.
*The seats in this article and news pictures are M integrated sports seats, which are only available on M sports package models produced after September 2023 (including September) (including optional options). Previous batches of models were equipped with sports seats. For more vehicle information, please consult your local BMW authorized dealer.
