For Chinese auto branDS, 2022 will undoubtedly be a year full of challenges and hardships. On the one hand, repeated outbreaks and changes in the global economic situation have made the automobile market with slower growth appear weak. On the other hand, the wave of "new four modernizations" has accelerated the iteration of user requirements and products. In addition, the price drop of joint venture brands makes the stock market more competitive
When the waves wash the sand, the real gold begins to appear. Faced with various challenges, many Chinese brand models are facing difficulties in the market competition. In particular, Chang'an CS75 series, relying on the champion products to turn danger into opportunity, not only achieved the development result of exceeding 1.6 million units in cumulative sales, but also won many honorary awards with long-term accumulated user reputation and market influence. Chang'an CS75, which has entered the "brand era" from "product development", has also become a well deserved "upward banner" for Chinese brand SUVs.
Driven by product power, from product leadership to brand leadership
In retrospect, since the first model was launched in 2014, Chang'an CS75 series has been able to thrive in the market competition, and its sales volume has exceeded the 1.6 million mark all the way ahead. The unremitting pursuit of champion product strength is fundamental. In 2022, in the face of the enterprise strategic needs of "transforming into an intelligent low-carbon travel technology company" and the trend of market consumption upgrading, Chang'an CS75 series further improved the potential energy of products, accurately insight into users' iterative needs for automobile functions and product values, and gathered Chang'an's global R&D strength to launch the second generation CS75PLUS.
As a "tomorrow car" that takes market demand as the core and is born for users, the second generation CS75PLUS innovatively uses APA5.0+remote valet parking system. Through the realization of intelligent search for vacant parking spaces within 20 meters, mobile phone APP and physical key one button parking, 50 meter track reversing and other functions, it completely solves the "parking difficulty", "reversing difficulty" and other car scene pain points that have plagued users for many years. At the same time, the second generation CS75PLUS is also equipped with a series of "tomorrow smart" black technologies, such as intelligent W-HUD head up display and the new generation IMS intelligent interactive system, which opens the future automotive life scene for users in the technology era.
Based on the users' pursuit and yearning for high-quality car life, the second generation CS75PLUS is also equipped with six super standard configurations, including "Blue Whale New Generation Engine+Aixin 8AT" power combination, through streamer LED front position lamp, 12.3 inch dual screen, 540 ° high-definition panoramic image, giant screen panoramic sunroof, and six safety airbags, bringing users an unexpected high-value product experience. The fully evolved product force has made the second generation CS75PLUS the focus of the market since its debut. In the first month of pre-sale, it has won 23575 orders.
With the help of the second generation CS75PLUS, the Chang'an CS75 series also released a new brand proposition on May 4 this year - "We dare", officially opening a new era of brand development.
Challenging the ultimate strength and breaking the circle
While driving the brand upward with the power of champion products, Chang'an CS75 series, which leads the market development, has achieved emotional sharing and value co creation with users through various "harsh challenges" and brand activities, and has made a voice for Chinese brand SUVs with its own champion perfoormance.
On April 20, 2022, Chang'an CS75 held a "# harsh challenge # man-machine duel - the second generation CS75PLUS super fuel saving challenge" focusing on fuel consumption in Chongqing. The challenge attracted the attention of the whole network due to the adoption of the innovative activity form of "man-machine fuel consumption real-time PK" between the indoor roller test field autopilot robot and the outdoor road test field players. After the test drive comparison of the same road condition environment for 170 km, the second generation CS75PLUS driven by the competitors in the road condition measurement group achieved a stunning result of the lowest fuel consumption of 6.8L for 100 km, which verified the performance of the "new generation of blue whale engine+all series Aixin 8AT" power combination "perfect compatibility of strong power and low fuel consumption".
In July 2022, when the cumulative sales volume exceeded the milestone of 1.6 million cars, Chang'an CS75 launched the "Tomorrow's Driving Polar Exploration Plan - CS75 Family Users and Media Deep Experience Camp" in Yunnan, and went to the beautiful life of 1.6 million CS75 car owners with users and media representatives from all over the country. In the activity, Chang'an CS75 also carried out a "300 km All Road Condition Champion Power Deep Test Drive" through the cloud pole, which once again explained the unique charm of tomorrow's car through an experience journey of challenging the unknown and exploring the pole.
In September 2022, the second generation of Chang'an CS75PLUS, together with Dr. Liu Boyang, an astrophysicist, launched the "Sky Survey - the second generation of CS75PLUS patrolling the sky and controlling the mountains and seas" activity in Gansu, went deep into the northwest Gobi Desert with users and media representatives from all over the country to "follow the stars and survey the sky", successfully took clearer photos of China's space station in the depths of the Gobi Desert, recording an important moment in the development of China's manned space industry. And the performance performance in the "star chasing" journey in the Gobi Desert also made more people see the excellent product strength of Chang'an CS75 series and the brand spirit of "we dare".
In December 2022, in the face of a new round of brand communication opportunities brought by the Qatar World Cup in 2022, Chang'an CS75 launched the brand activity of "Divine Challenge to Jingdoan", combining the user's car use scene with the characteristics of football sports, and jointly launched the Tiktok National Fun Challenge online with well-known football player Jingdoan, attracting former national football player Dong Fangzhuo Many famous online celebrities and users, including FIA certified PRO silver driver Yang Shuo, participated in the activity. In the end, the "God level Challenge to Jingduo'an" achieved a cumulative exposure of more than 700 million people across the network.
Won many awards successively to verify the new height of Chinese brands
With the champion product strength and 1.6 million user reputation, Chang'an CS75 series has won the recognition of many professional media and authoritative institutions while leading the market. In December alone, Chang'an CS75 series won many awards, such as "2022 Consumer Recommended SUV" on China's consumer network, "2022 Public Praise SUV" on Beijing Youth Daily, "Hunting Auto · 2022 Best selling Intelligent SUV" on the daily economic news, and "2022 High quality Development Model Case of Chinese Economic Vehicles · Best selling Models" on China Business Daily.
This has also become the glorious epitome of Chang'an CS75 series. Since its listing eight years ago, professional media and authoritative institutions have not spared their recognition and praise of CS75. As the leading model of Chinese brand SUV, Chang'an CS75 series has successively won the first place in the 2019 VOC/VOL evaluation of China's automobile health index, the best intelligent online vehicle at the 2020 CCTV China Automobile Festival, the annual single product sales king of China's SUV in 2020, the "22nd China Appearance Design Gold Award" of the State Intellectual Property Office, and the 2021 China Automobile User Satisfaction Index of the China Quality Association
(CACSI) 100000 to 150000 compact SUV market satisfaction first and many other heavy honors!
2022 is a year when Chang'an Automobile will accelerate its transformation into an "intelligent low-carbon travel technology company", and also the first year of Chang'an CS75 series brand development. In this year's hard work, Chang'an CS75 series products have reached a new stage of development in terms of potential, user reputation and brand building, and have bred vitality of SUVs belonging to Chinese brands in the cold winter of the market. All this makes us believe that in 2023, in the face of the changes in the automotive industry and the trend of market consumption upgrading, Chang'an CS75 series will eventually explore a broad road for the development of Chinese SUV brands!
